Advanced HDR by Technicolor Lives On Despite Company’s Bankruptcy
The HDR format landscape just got a twist—while Technicolor filed for bankruptcy in February 2025, its HDR tech didn’t vanish with it. Instead, Advanced HDR by Technicolor is sticking around, now under the ownership of InterDigital, who quietly acquired the IP ahead of the bankruptcy.
Originally developed in collaboration with Philips and InterDigital, the format retains its original name and continues to see light in select devices, especially those geared for over-the-air broadcasting via ATSC 3.0.
Although it never reached the popularity of HDR10, Dolby Vision, or HDR10+, Advanced HDR by Technicolor was among the first HDR standards introduced to consumers. LG once pledged support but later pulled back, as noted in reviews of their 2020 OLED line. Now, support has shifted to newer Hisense and RCA TVs equipped with next-gen tuners, as well as set-top boxes from brands like Tolka and Geniatech.
So where does it stand today? Consider it the fifth active HDR format—just behind HDR10+, and ahead of China-exclusive HDR Vivid. With HDR content demand continuing to grow, particularly in live sports and hybrid streaming/broadcast ecosystems, InterDigital sees a promising future for its niche format.
“HDR demand is only growing in 2025,” said Valérie Allie, Senior Director at InterDigital. “Our work with partners like Plex signals that there’s room for more than just the big three formats—especially when it comes to real-time content delivery across all platforms.”